About Us

Simply Seaweed are wholesalers of high-quality certified organic Ascophyllum nodosum to the Australian vet and pet industry. Our product is used as a dental care dietary supplement for dogs and cats. Our mission is to improve the dental hygiene of pet dogs and cats by providing an affordable, easily accessible and easy to use product to the community.

Founded in 2016, we are a small business located in Perth, Western Australia. We are passionate about animals, the environment and supporting small Australian businesses. We take a stance against puppy farms by refusing to supply to those connected to this industry. We are also against greyhound racing and do what we can to support outlawing this practice.

As a social enterprise, we support various animal charities – every time you buy Simply Seaweed you are helping pets in need! We provide product donations for fundraising purposes, for supplying to those in financial hardship and also through our Rescue Support Program.

As we love the environment, we are mindful of our carbon footprint. We do have to import our seaweed from overseas though, as Ascophyllum nodosum only grows in very cold water, which Australia does not have. Our Ascophyllum nodosum is ethically sourced and sustainably harvested.

Our business is mostly powered by renewable energy and our couriers are carbon neutral. Our 40g and 200g container bases are made out of 100% recycled plastic. Our boxes are made from recycled material, as is our packaging tape. Our brochures are printed on recycled paper using vegetable ink. We are a minimum waste business and are working towards being zero-waste. Everything that can be recycled is – either by re-using or sending to the relevant recycling departments.

Rest assured that if you choose to use our product, not only will you be caring for your animal’s teeth and their general health, you will also be supporting a business that is in turn supporting the community and the environment.